I would Like to point out that a lot of weapon skills in the game are based on ratio Damage (Damage/Delay). So finding a bow that has a good ratio + upgraded arrows help a lot.
If your unable to find a good bow, then fletching has some decent bows that you can craft (you will be upgrading the skill from making arrows anyways).
I do agree its lower towards the beginning which can be rough if your use to staying at range during beta. However, as your level goes up then melee and range start to even out. Your Swift Shot and Finishing Blow both end up at 226% by max level. I am level 25 at the moment with the Fine Wood bow + Bronze Arrows and it hits about on par with my melee skills.